(HVG BrandTals podcast, 18 December 2023.)

The reputation of a large corporation can be significantly influenced by the type of customer service center it operates, and how effectively it navigates its clients through the world of their inquiries. The key strength in customer retention may lie in how successfully it manages to integrate different media channels and increase speed. We talked with Gábor Hraskó, an expert at 4iG Contact Center.

In the process of corporate development, introducing a new contact center brings specific advantages such as the system’s customization for the company, its flexibility in migration, and how it follows current trends with virtual agents, predictive management, or capabilities based on artificial intelligence and various learning algorithms.

In today’s program, we’ll take a look behind the scenes and seek answers to what makes a good customer experience and what makes a customer service efficient. And after all: can a contact center generate profit for its own company?